Money exchange office in Stockholm. Dalston was assigned to identify core values, define the brand and to create a visual identity for start-up money exchange office in Sweden. The task included naming, identity, spatial design, signage and digital platform. We created an honest brand with a clear approach. Nothing complicated and a no hidden agenda. The solution was a mark that symbolizes the changing values of money and in a round shape could be linked to the idea of a coin. The word itself is set in a modern sans serif with straight but friendly lines. The angled line is a visual representation of the "swop".