Cookin – Brand developement and wayfinding system
Cookin is all about the produce and the quality. Even though they produce hundreds and hundreds of portions each day, the quality of the food is never compromised. We wanted to focus internally as well as externally on this message, so the leading words became "PROUD OF EACH PRODUCT". Each dish is a piece of art in itself. We helped Cookin with a new wayfinding system so that the factory would reflect the professionalism that Cookin stands for. Dalston also produced a range of collateral including marketing material, labels, digital platform, brand guidelines and a brand handbook for employees.